Shanghai international fashion toy and hand model exhibition

With the improvement of economic level, people's demand for entertainment consumption is also getting higher and higher, which provides a huge market space for the development of fashion toys. The progress of science and technology, the prevalence of social media and the consumption upgrade of young groups have also become the booster of the rapid development of the trend toy industry. According to statistics, the global toy market will continue to grow in the next few years. According to market research agency data show that from 2019 to 2025, the compound annual growth rate of the global trend toy market will reach 18.2%, and the market size is expected to reach $24 billion by 2025. In this huge market, the Asia-Pacific region is the main consumer region of the trend toy industry, with countries such as Japan, China and South Korea being the most developed countries in the industry. As people's awareness of trendy toys continues to grow, more and more consumers are beginning to buy these products. Especially in recent years, with the continuous development and application of new technologies, such as 3D printing, augmented reality, etc., the possibilities of fashion toy design and manufacturing have also been greatly expanded, which further promotes the expansion of the market and the increase in demand. The fashion toy industry is a dynamic and innovative industry, which has attracted the attention of many industry insiders such as designers, manufacturers, agents and retailers. In order to meet market demand, fashion toy manufacturers continue to launch new products and strengthen the interaction with consumers, which further enhances the vitality and competitiveness of the market. In the future, the industry will continue to expand and develop, bringing more novel and interesting products to consumers.

Shanghai international fashion toy and hand model exhibition will be held in Shanghai on July 7-9, 2023, with the theme of "Explore the future, imagine the trend". Shanghai international fashion toy and hand model exhibition scale is expected to be 10,000 square meters. More than 200 exhibitors bring together fashion toy brands, manufacturers, retailers, agents, designers/managers and other industry participants from all over the world. Show the latest fashion toy products and design concepts to promote the development and innovation of the fashion toy industry. At the same time, the establishment of Shanghai international fashion toy and hand model exhibition "fashion brand", "peripheral derivatives", "IP authorization" and "designer/manager" four popular themes include the design, production, authorization, sales and other aspects of fashion toys. In this exhibition, the organizer and the comprehensive designer community station Cool network, jointly held the "tide play IP growth road" forum activity theme. Designers can share the latest design ideas and ideas, and discuss how to use new technologies and materials to create more interesting and unique fashion toy products. In addition, brand owners and sellers can also share their experiences and strategies in brand growth and sales, providing more practical advice and guidance to industry insiders.

Shanghai international fashion toy and hand model exhibition is an exhibition full of opportunities and innovation, committed to bring more inspiration and inspiration for the fashion toy industry, and promote the healthy development of the industry.

Exhibition highlights
1. Diversified exhibits cover the whole industrial chain

It covers the whole process of the trend toy industry chain, from design, production, production to sales and other links, and provides diversified exhibits for visitors. Visitors can enjoy the latest, most fashionable and best quality toy products and designs. At the same time, the exhibition also provides rich opportunities for exchange and cooperation, so that visitors can meet industry colleagues here, develop business development, and achieve mutual benefit and win-win situation.

2. NFT digital collection platform digital collection display

With the development of digital assets and blockchain, NFT digital collections have gradually become an important part of the trend toy industry. The exhibition will invite the NFT Digital Collection platform to present the latest digital collections, so that visitors can gain insight into the developments and opportunities in this field.

3. 3000 + online traffic browses

The exhibition will cover several popular social media platforms such as XiaoHongshu, Douyin, and B Station, attracting more than 30 million online traffic views. In addition, the exhibition will also provide online exhibition and live broadcast, so that more people can easily learn about the latest trend toy products and design concepts.

4. Deeply stimulate customer demand

Based on the trend toy exhibition in East China and radiating the whole country, the exhibition will dig deep into the trend toy commercial space and art space, and deeply stimulate customer demand. Through keynote speeches, forums and other activities, exhibitors can learn about the latest market trends and consumer needs, and provide more inspiration and guidance for their business development.

5.IP authorization and distribution channel support

Focusing on the display platform of the whole industry chain of fashion toys, the exhibition will also provide IP authorization and distribution channel support services. Manufacturers and designers can obtain more cooperation opportunities with well-known brands through this service, and can also find more suitable channels for their own product sales, laying a more solid foundation for their own business development.

Scope of exhibition

The exhibition scope includes fashion blind box, creative fashion play, dolls, collector toys, plush toys, hand models, IP fashion play and other related products, as well as IP licensing, peripheral derivative products. The fields involved include culture and art, film and television games, animation images, brands, fashion and life, etc., which will bring colorful exhibits and experiences to the audience.